– A Mobile Game Designed Help Consumers Play their way to Better Financial Health
Mumbai SEP 27th 2013(Sailesh Gandhi): Developed in collaboration with FICO, the unique mobile game is designed to help players take charge of their financial life, creating a better understanding of their financial obligations and how payment behavior affects their credit options.
DENVER, COLORADO – September 27, 2013 - BankersLab LLC today announced the release of the mobile game FICO® Missão: Positivo in Brazil.
Developed in collaboration with FICO, the unique mobile game is designed to help players take charge of their financial life, creating a better understanding of their financial obligations and how payment behavior affects their credit options.
“In Brazil, 25 percent of smartphone users, about 7.5 million people, use the internet to download and play games,” said Michelle Katics, BankersLab CEO. ”Mobile learning provides a unique platform to engage and educate consumers. FICO’s vision created an exciting opportunity to integrate learning into an addictive game that helps people build critical knowledge while having fun.”
Players are challenged to quiz themselves on financial literacy, learn how to calculate loan installments, monthly budgets, debt and more. As they collect points and status, they also improve their financial literacy.
With 30 million people joining Brazil’s middle class in the last five years, it is no surprise that many consumers have questions about financial services,” said Robert Duque-Ribeiro, vice president and general manager of Latin America and the Caribbean for FICO. “By playing FICO® Missão: Positivo, Brazilians can have fun while becoming smarter credit users. FICO is in a unique position to provide consumers with these insights. We have 57 years of experience analyzing how consumer behavior impacts their credit risk, which in turn impacts the terms of their loans, credit cards and mortgages. We have shared these insights with U.S. consumers for years— now we have found a fun and educational way to engage the Brazilian consumer.”
The FICO® Missão Positivo mobile game is available free from the iOS Brazil store, iOS US store, and Android US and Brazil store.
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