Maruti Suzuki launches Alto K10 musiK edition

Its musiK for music lovers

Mumbai Oct 11th2013(Sailesh Gandhi): Powered by a 1 litre engine, Alto K10 has grown to be a hugely popular model in a short span of 3 years. Alto k10 has crossed 3.5 lakh sales in just about 3 years of its introduction.

Alto K10’s 1 litre K-series engine, delivers 68PS power and pocket friendly 20.92kmpl mileage to make it a perfect entry-level car that delivers performance with value. With an array of special features, the Alto K10 musiK edition makes an even more attractive choice.

 

Alto K10 musiK edition

On the occasion Mr. Manohar Bhat, VP Marketing, Maruti Suzuki India Limited said, “Youth is a very important segment for us. Today’s youth is passionate about music. We intend to make this bond stronger with the new limited edition Alto K10 musiK.”

 

The essentials for a musiK lover are carefully chosen and offered as new exciting features in this avatar of Alto K10 – the musiK edition. It is a musiK car, for musiK lovers. The limited edition comes with musically inclined body graphics & seat covers, clubbed with ambient lighting, making a perfect match for their passion for music.

 

The car comes with 10 exclusive features: An MP3 USB player, 1 pair of 4” speakers, customized musiK body graphics, Alto K10 musiK decal, customized musiK seat covers, customised musiK steering wheel cover, body coloured rear spoiler, amber- illumination ambient lighting, MGA mud flaps and universal floor mats.

 

The brand Alto, India's top selling car for the last 13 years has stood for the “Let’s Go!” spirit (spontaneity). The Alto K10 musiK edition also imbibes the same values of Passion & Spontaneity, by delivering on the passion for music in its product offering, in terms of appearance and functionality. The musiK edition is also aligned to the brand campaign “Chase your Passion”, where a young music director (Ms. Sneha Khanwalkar) driven her passion for music and powered by the Alto K10, decides to step out of the studio, go to the world outside and quickly collect sounds that allow them to create the kind of music they want to.

The Alto K10 musiK edition is available in showrooms across the country. To mark the launch Maruti Suzuki has planned multi-media communication campaign that includes prints and radio campaign.