To reward quality tea lovers in Maharashtra
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| festive pack dust |
MumbaiOct 2013(Sailesh Gandhi): With an aim to increase the customer base in the tea loving state of Maharashtra, Wagh Bakri Tea Group, the largest privately held packaged tea group in India, brings a reason to smile for tea lovers and especially for the housewives with a special 1.5 kg festival pack in an attractive container for this festive season which will be available in market from Navratri to Diwali. This unique initiative by the tea major is aimed at offering a convenient large pack of dust and leaf tea to the consumers as during festivals tea consumption goes up considerably. The limited edition pack of Wagh Bakri tea comes with an attractive container which is made of high quality food grade pet material and is air tight, microwave friendly, freezer friendly and the very shape fits into the space in kitchen shelves. The objective behind the launch of this ‘Limited Edition’ pack is to provide quality tea to customers of Maharashtra wherein tea is an integral part of daily life and to increase customer base in various cities of the state.
Commenting on the special pack of 1.5 kg, Shri Parag Desai, Executive Director, Sales, Marketing and International Trade, says, “The demand for high quality tea in Maharashtra has witnessed a steep rise and our limited edition pack will play a pivotal role in meeting festival demand of housewives in Maharashtra. The shape has been specially liked by housewives who serve quality tea to their guests during the festival period. Moreover, the attractive container can be used for other purposes too later on."
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| festive pack F2 |
People of Maharashtra love drinking quality tea and we have successfully met this demand. Within a few years of our foray into Maharashtra we have emerged as one of the most preferred tea brands company in the state. Wagh Bakri Tea is available in each and every district of the state. Our aim is double the numbers of distributors as well as retail outlets so as to reach out to more and more consumers in Maharashtra” added Shri Parag Desai.
Elaborating on the company’s aggressive growth plans for Maharashtra, Shri Paras Desai, Executive Director, said, “We have come across a significant rise in demand for premium dust tea in Maharashtra and that is why we have introduced premium dust variant especially for Maharashtra. We are hopeful of seeing hike in demand for premium dust tea during festivals in Maharashtra, which will play a key role in our business in the state.”
Launches 1.5Kg Festive Jar launched in Leaf & Dust variants
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