Prime Focus Behind The Sleek Look of 24

Company sets new benchmark for television industry
with end-to-end international standard production of the much awaited action drama series by Anil Kapoor Films

MumbaiOct 11th 2013(Sailesh Gandhi): In another first, Prime Focus has set new standards for the television industry with remarkable pre and post-production work for the Abhinay Deo directed action drama series – ‘24’. With a dedicated team of 30 specialists, the company is delivering visual effects, pre-production and post-production work for the much anticipated showon Colors. 24 isset to revolutionize the television industry by becoming the first TV series shot with the diligence of a feature film.

Huzefa  Lokhandwala, Co-Founder &Creative Director, Advertising, Prime Focus, said, “Our creative team has worked on a very tight schedule, and round the clock with latest technology to ensure the highest standards of post-production for 24, which is undoubtedly a game changing show for the Indian television industry. Another first would be the use of the ‘Baselight’ color grading system to achieve the look and mood detail that a show of this nature, deserves. We have worked in sync with Abhinay’s requirements to set new production values and are optimistic that this show will lead to a paradigm shift for the industry.” He further added, “This is the first time that Prime Focus’ commercials division has worked on a short format show.”

Huzefa Lokhandwala, Co-Founder &
Creative Director, Advertising,
 Prime Focus

Abhinay Deo, Director, 24 India TV series said, “The volume of content we have shot is exhaustive, and is equivalent to raw footage of seven feature films. Prime Focus was ordained with the difficult task of ensuring a smooth post production workflow for this project. I have worked with Huzefa in the past, and we wanted to leverage his expertise on 24 because the show is meant to reflect unprecedented production standards in our local television industry. I’m certain that 24 will change the look of television shows in the country, and I hope that the audiences will love the overall look of the series, which is designed to look like ‘cinema on television’.”

“With brilliant minds like Anil Kapoor and Abhinay Deo working to create a product of international benchmark, Prime Focus has gone all out to ensure that their vision is achieved. We have yet again proved our expertise for pushing the creative envelope and helping the television industry attain superior quality of creative services”, added Niraj Sanghai, Senior Vice President, Films and Commercials, Prime Focus.

The Indian edition of 24 is written by Rensil D’Silva and directed by Abhinay Deo. Kapoor has produced and acted in the action series. The show will also star Mandira Bedi, Tisca Chopra and Shabana Azmi. Anupam Kher will play the role of a RAW officer in the series.

24 is an action drama based on the American series by the same name. The Indian version premiered on 4 October on Colors TV.