In a landmark move the legendary musician comes aboard as the ambassador for Storm Music Festival
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| Shankar-Mahadevan |
Mumbai Oct 11th 2013(Sailesh Gandhi): In a first-ever association of its kind between an Indian music festival and a top-ranking mainstream musician, -Shankar Mahadevan is all set to strengthen his ties with the country’s most authentic camp-out music festival – Storm. Mahadevan headlined the 2nd edition of Storm Festival which was held in Coorg, Karnataka earlier this year where he mesmerised fans with a stunning performance.
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| Shankar-MahadevanLavin-Uthappa-Sachin-Bopanna |
Storm is the only music festival in India which unites a powerhouse of the Indian Music Industry with one of the most popular festivals in the country’s calendar today. Mahadevan collaborated with the revered Indian band Indian Ocean to mark the grand finale of Storm Festival in February 2013. Apart from Mahadevan’s name and face the festival will see his participation in identifying hidden musical gems from across the country and the world.
Shankar Mahadevan on the association: “I 1st heard about the Storm Festival over 2 years back. I was pleasantly surprised to learn that India has a festival where music lovers can camp-out amidst tight security, there’s a strong check on drug abuse and everything is organised to the T… The experience is so energising that you want to come back to the festival every year. So, it was only natural that I joined hands with a beautiful festival such as Storm, which is truly a musician’s paradise with great talent from India and across the world. Moreover, Lavin Uthappa (Festival Director, Storm), has been a dear friend for years, so this union becomes even more special.”
The Storm festival- is the first-of-its-kind Camp Out Music festival – that redefined the very concept of a ‘destination festival’ with its debut in 2012. The festival set a benchmark with its tight programming, high standards of production and successfully managed elaborate camping arrangements. This year the music fans will be welcomed to a 3 nights and 2 days festival and a brand new venue, which will be unveiled shortly.
Lavin Uthappa, Festival Director, Storm Festival (Managing Director Liquidspace Entertainment Pvt. Ltd): “The association goes beyond words. We’re honoured that Shankar Mahadevan felt a sense of belonging as a musician when he came to Storm earlier this year. The sense was strong enough for him to share his time and wisdom with us to make the festival larger and more vivacious in its entirety. It was during Storm earlier this year, when we briefly spoke of together making the festival magnanimous and reach out to every music lover across the world.”
He adds, “Storm was conceived with an aim to create a space where we could bring some of the best of mainstream entertainment to beautiful natural environs such as Coorg and other venues to make way for one of the foremost camping and destination festivals of the country.”
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