~ Unveils Pedigree’s new range- Pedigree Senior ~
Mumbai Oct 9th 2013(Sailesh Gandhi):“Everything we do is for the Love of Dogs” - that is the essence of Pedigree, the leading Global pet food brand from the stable of Mars International India. Pedigree announced Brett Lee as their new brand ambassador a few months back and to take this association a step further, Brett Lee today unveiled Pedigree’s new range for senior dogs - ‘Pedigree Senior.’ With the intent of serving more adult dogs, Pedigree launched this ‘tailor-made’ nutrition which addresses most of the needs & requirements of senior dogs. The product will be available in 2 SKUs of 1.2 Kg and 3Kg respectively across India. |
| Brett Lee unveiling Pedigree Senior |
Speaking about his association with Pedigree, Brett Lee says, “Being a responsible pet parent this is an ideal opportunity to connect with Pedigree which is dedicated towards the well-being of dogs. This association gives me a wonderful opportunity to share the magical relationship of Human Companion Animal bond. I feel there are numerous emotional and physical benefits of keeping pets. Pets play an important role in our lives and are an integral part of our Social fabric. Talking about nutrition, Brett Lee said, Right Nutrition is the key to a pet’s health and longevity. Dogs are different and so are their food needs. I strongly agree with Pedigree that “Every dog deserves leading Nutrition”.
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| Brett Lee unveiling Pedigree Senior |
Mr. Nitin Kulkarni, Director-Corporate Affairs, Mars India International opines, “We at Mars International India, are delighted to have Brett Lee as the brand ambassador for our leading pet food brand Pedigree and takes this opportunity to welcome Brett Lee in Delhi. Nutritional requirements of dogs are different for different ages and breeds. Senior life-stage in dogs brings its own set of challenges & health issues like low activity levels, digestive disorders, weight & joint related problems & oral care related issues among others. With the intent of serving more senior dogs, we launch this tailor-made nutrition which addresses most of the above-mentioned needs & requirements of senior dogs”.
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| Brett Lee addressing the audience during the launch of Pedigree Senior |
Mr Kulkarni further adds, “Home cooked food fed to dogs is nutritionally incomplete. Pedigree’s range of dog food has been designed and developed to cater to these specific needs for each stage of life. We believe that Responsible Pet Ownership is to Love and Care in the right way and Right Food is a critical part of that journey. A dog is completely dependent on you for food, shelter and companionship so it is important to make sure you are ready for this relationship before you go out and find your new best friend.”
Research shows that home cooked diets fed to dogs are deficient in vital nutrients like calcium, potassium, vitamin D and vitamin E and none of these diets meet nutritional recommendations set by authorities like NRC or AAFCO. Therefore, feeding such incomplete food to dogs may lead to mal-nutrition or make our pets prone to health issues like digestive or skin disorders.
Pedigree’s range of Dog Food is highly digestible and feeding the food exclusively for 6 weeks, results in making the dog
a) active and energetic
b) helps in improving their skin and hair coat condition
c) Improves Oral hygiene and
d) Helps to Enhance Immunity
The Pedigree range of Dog Food is manufactured at the state of the art factory at Hyderabad. Every Pedigree dog food product undergoes more than 200+ quality checks and surpasses the requirements laid down by AAFCO/National Research Council 2006 of the US National Academy of Science.
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