‘Celebrate with me, on a Yamaha' campaign with Deepika Padukone

Customers have a chance to meet Deepika Padukone as well as win exclusive passes to the upcoming Auto Expo 2014

Deepika Padukone in Celebrate
with me, on a Yamaha poster

 

MumbaiOct 9th 2013(Sailesh Gandhi): Yamaha Motor India Sales Pvt. Ltd., announced their new national campaign,  “Celebrate with me, on a Yamaha” to add excitement and glamour to the festive spirit this year. The campaign will provide 100 lucky buyers a chance to meet Deepika Padukone. Also, 1000 lucky customers who visit Yamaha dealerships and take test drives will be given passes for the Auto Expo 2014. Further, an e-contest will be run on Yamaha’s website and the lucky winner will get a chance to rendezvous with bollywood diva Deepika Padukone. The campaign is running till the end of November 2013.

Commenting on the occasion Mr. Roy Kurian, Vice President – Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said: “Yamaha has been recording an average growth of 35% in its domestic sales. Continuing the trend, we are confident that our new initiative will further excite our customers as we involve our brand ambassador, Ms Deepika Padukone for the promotion of our ‘Celebrate with me, on a Yamaha’ campaign which involves an opportunity for our customers to meet and greet her. We certainly expect to see a positive influence on the footfalls generated at our dealerships through this campaign. This is our way of greeting our dear customers this festival season.”


Yamaha_India

The two-wheeler maker recently launched a special edition of its Ray scooter in an all new vibrant black and pink design last month to tap on the festive spirit of the market. The company also launched the special edition of its FZ series motorcycle in an all new High Sparkle Green. Yamaha is confident that this launch will bring in some more excitement & freshness in its product line-up and the new color variants will highly appeal to their target audiences.