Farah Khan-Ali and Hrithik Roshan unveiled the special edition Farah Khan for KRRISH 3 collection at the Farah Khan Fine Jewellery Store at Turner Road, Bandra West, Mumbai.
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| Farah Khan Ali and Hrithik Roshan at 'Farah Khan For Krrish' Press Launch (2) |
Mumbai Oct 5th 2013(Sailesh Gandhi): Farah Khan Fine Jewellery collaborated with Hrithik Roshan to create an exclusive line of jewellery for KRRISH 3, all made from silver. Some pieces also came with diamonds and leather bands. The range of accessories includes KRRISH Bands, KRRISH Mobile Charms, KRRISH Pendants, Chains, Pins and KRRISH Power Masks. The collection is priced between Rs 2,500 to Rs 6,000.
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| Hrithik Roshan At 'Farah Khan For Krrish' Press Launch |
Hrithik Roshan, the man behind the legendary character Krrish, quoted on the exquisite line of accessories and the thought behind it “I have always strived to imbibe greater qualities and values from all the characters I have essayed through the years. It’s been a constant search, a mission to grow into a stronger, better human being. The values that define Krrish have by far, had the biggest impact on my life. It’s more than just a character or a movie to me.
Krrish is a symbol of courage, strength, power and harmony.
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| Farah Khan Ali and Hrithik Roshan at 'Farah Khan For Krrish' Press Launch |
It’s not just about the cape or the mask; it’s a mental stance! Anyone can be a superhero, once we recognize the values he lives by; all we have to do is decide.”
Talking about the collaboration, Farah said, “The motivation behind it was Hrithik, who himself has over come his personal obstacles to be a public figure and inspire people to achieve success irrespective of hurdles.
It is an inspirational piece of jewellery, and my designs have always reflected a deeper thought and this time it’s no different. We want people to wear these to give them strength, to give them courage to do the right thing in life. For there is a KRRISH in all of us!”
This day also marked another brand development for Farah Khan-Ali as she launched India’s first ever-fine jewellery online portal with www.farahkhanfinejewellery.com. The KRRISH collection along with the rest of her products are live on her website on 5th October 2013.
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| Farah Khan & Hrithik Roshan Unveil Farah Khan For Krrish Collection |
Farah made this leap with the intention to cater to a global audience and not just a niche clientele. She wants her products to be available at ease, given that going online is the only way succeed in the global market.
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