Indians believe low hygiene standards in the country make infections here more serious as compared to other nations

Mumbai Oct 10^th 2013(Sailesh Gandhi): RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in CSR where the company has reduced its Carbon footprint by 20% in 5 years and is targeting now to deliver a 1/3 reduction in water use, 1/3 further reduction in Carbon and have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the save the Children charity's largest FMCG global partner.  



Chander Mohan Sethi, Senior Vice President – South East
Asia, RB

Mr. Chander Mohan Sethi, Senior Vice President – South East Asia, RB commented, "Dettol is considered as the gold standard in germ protection and a leader in the hygiene and health care segment. It is our responsibility to educate consumers about the importance of adopting correct hygiene practices to ensure a healthy lifestyle. The focus of the study this year was to get inside the consumer psyche and understand their concerns about the risk of infectious diseases or infections that can pose a potential threat to their health as well as that of their family both at home and while engaging with communities outside. More than 3/4^th of the respondents from India ensured that they and their families wash their hands with soap and water after going to the toilet and before eating to prevent infections or infectious diseases. We are happy to see that our consistent effort over the years to educate the consumers about hygiene practices is somewhere contributing to the results we are witnessing today.”