Samsung Ranked No. 8 Global Brands by Interbrand Brand Valuation

Samsung No. 4 in CE / IT Sector Valuation -

 

Mumbai Oct 1st 2013(Sailesh Gandhi):  Samsung Electronics, a global leader in technology has been ranked as the 8th most valuable brand by theInterbrand Brand Valuation. In the recently released IBV results on September 30th, 2013, Samsung accomplished the third highest growth rate of 20.4% and ranked No. 8 with a brand value of US $39.6 billion.

The company’s outstanding growth can be attributed to reaching the No.1 position in smartphone market share globally, continuously strengthening its leadership position in the TVcategory, and strategically branding itself consistently across other digital product categories.

"Moving forward with plans to be a brand that consumers are longing for, we've unfolded a number of activities such as a new brand strategy called the Brand Ideal, which includes a greater focus on social purpose" said Samsung's CMO Sue Shim.

Brand Value Summary

·        Samsung brand value is $39.6B, and the company is globally ranked No. 8 (No. 4 in the IT industry).

·        Brand value is increased by 20%; the rank increased by one place—from No. 9 in 2012

 

※Thebrand value growth for top 100 companies is 8%; CE/IT industry average growth is 15%

Year	‘04	‘05	‘06	‘07	‘08	‘09	‘10	‘11	‘12	‘13
Value(B$)	12.6	15	16.1	16.9	17.7	17.5	19.5	23.4	32.9	39.6
Rank	21	20	20	21	21	19	19	17	9	8
% CHG	16%	19%	8%	4%	5%	-1%	11%	20%	40%	20.4%

The Key Factors for Samsung’s Brand Value Increase are:

·        Significant financial improvements in major categories:

−         Substantial market share increase in the mobile category

-- 7 consecutive years of global No.1 market share in TV category

 

·        Clear brand aspiration and related marketing activities resulted in overall score improvement:

−         Consistent and continuous global brand marketing activities across every touch point were made based on Samsung’s brand ideal.

−         Brand ideal has been clearly communicated throughout the Samsung offices over the globe.

·        Increased brand strength(BSS) in product category:

−         TV: Strengthened category leadership by continuously introducing innovative products

−         Mobile: Deployed global product and marketing activities based on consumer needs  and insight

−         Memory: Improved brand understanding by clear and strong consumer communications

Top 100 Brand Rankings

                                                                                                                                                       ($MM)

Rank		Company	2013 Brand Value	2012 Brand Value	% CHG	Country
'13	'12
1	2	Apple	98,316	76,568	28%	United States
2	4	Google	93,291	69,726	34%	United States
3	1	Coca-Cola	79,213	77,839	2%	United States
4	3	IBM	78,808	75,532	4%	United States
5	5	Microsoft	59,546	57,853	3%	United States
6	6	GE	46,947	43,682	7%	United States
7	7	McDonald's	41,992	40,062	5%	United States
8	9	Samsung	39,610	32,893	20%	South Korea
9	8	Intel	37,257	39,385	-5%	United States
10	10	Toyota	35,346	30,280	17%	Japan
11	11	Mercedes-Benz	31,904	30,097	6%	Germany
12	12	BMW	31,839	29,052	10%	Germany
13	14	Cisco	29,053	27,197	7%	United States
14	13	Disney	28,147	27,438	3%	United States
15	15	HP	25,843	26,087	-1%	United States
16	16	Gillette	25,105	24,898	1%	United States
17	17	Louis Vuitton	24,893	23,577	6%	France
18	18	Oracle	24,088	22,126	9%	United States
19	20	Amazon	23,620	18,625	27%	United States
20	21	Honda	18,490	17,280	7%	Japan
25	25	SAP	16,676	15,641	7%	United States
35	30	Canon	10,989	12,029	-9%	Japan
40	41	Philips	9,813	9,066	8%	Netherlands
43	53	Hyundai	9,004	7,473	20%	South Korea
46	40	Sony	8,408	9,111	-8%	Japan
52	69	Facebook	7,732	5,421	43%	United States
57	19	Nokia	7,444	21,009	-65%	Finland
61	49	Dell	6,845	7,591	-10%	United States
62	65	Panasonic	5,821	5,765	1%	Japan
83	87	Kia	4,708	4,089	15%	South Korea

* New Comers: Discovery(No. 70), Duracell (No. 85), Chevrolet (No. 89);Out of BGB 100^th:Yahoo

 

CE / IT Industry Ranking

 

($Million)

Rank		Company	2013 Brand Value	2012 Brand Value	% CHG	Country
'13	'12
1	1	Apple	98,316	76,568	28%	United States
2	2	IBM	78,808	75,532	4%	United States
3	3	Microsoft	59,546	57,853	3%	United States
4	5	Samsung	39,610	32,893	20%	Korea
5	4	Intel	37,257	39,385	-5%	United States
6	6	Cisco	29,053	27,197	7%	United States
7	7	HP	25,843	26,087	-1%	United States
8	8	Oracle	24,088	22,126	9%	United States
9	10	SAP	16,676	15,641	7%	United States
10	11	Canon	10,989	12,029	-9%	Japan
11	13	Philips	9,813	9,066	8%	Netherlands
12	12	Sony	8,408	9,111	-8%	Japan
13	9	Nokia	7,444	21,009	-65%	Finland
14	14	Dell	6,845	7,591	-10%	United States
15	15	Nintendo	6,086	7,082	-14%	Japan