BOLLYWOOD ACTRESS, HEMA MALINI JOINS ACE DESIGNER NEETA LULLA AT HER FLAGSHIP STORE

 TO GIVE US A SNEAK PEAK OF HER KANJEEVARAM AND KALAMKARI COLLECTION

 

Mumbai Sep 26th 2013(Sailesh Gandhi): Celebrated fashion designer, Neeta Lulla gives you a sneak peak of her Kanjeevaram and Kalamkari collection by showcasing a Kanjeevaram Sari on her favourite muse, Hema Malini at her Flagship Store in Santacruz West. Neeta Lulla goes back to her roots and focuses on reinventing Kanjeevaram and Kalamkari by giving it a chic and contemporary look.

 

 

Bollywood Actress, Hema Malini Joins
 Ace Designer Neeta Lulla At The Showcase
 Of Her Kanjeevaram Collection

Ever since the inception of the weave, Kanjeevaram has been worn in its original or print form, which is the basic sari. Kanjeevaram as a sari is celebrated in the entire south India so much so that women wear it for every occasion and it is always held on for prosperity thereby making it one of the most cherished fabrics ever. Traditionally, Kanjeevaram is very thick because of the weave and the zari used. As of recent past and over the decade, we have seen a transition in the weight of the Kanjeevaram, which has become more lightweight. Today Kanjeevaram is combined with uparas to create a very soft and sensual feel to it without losing its appeal.

 

With the Kalamkari collection, Neeta Lulla pays patronage to an Indian art that needs no introduction. The collection brings out the marriage of Kalamkari’s rich inspirations of renaissance with a modern take to the overall ensemble.

Neeta Lulla's new collection is a tribute to the rich textile crafts of the south. She uses traditional weaves of Kanjeevaram and the age old technique of hand painting that is kalamkari and transforms them into contemporary designs teamed with various fabric textures. The line is constructed into simple silhouettes and embellished with appliqué of Kanjeevaram or Kalamkari on rich silks, organza and chiffons. The well crafted lehangas, saris, dresses, skirts, cropped tops, multi-gored Kurtas come in an assorted palette of colours, keeping with the richness that exudes from the garment.