MumbaiSEP 27th 2013(Sailesh Gandhi): Over 30,000 students from the entire campus at Somaiya Vidyavihar witnessed an anti-drunk campaign where the BMM students from S K
Somaiya Degree College of Arts Science and Commerce conducted an anti-drunk campaign as an initiative against the increasing number of drink and drive cases in the city. The objective of the campaign was to raise awareness through banners, poster followed by videos and enactments on the screen to educate people and highlight the consequences of drinking and driving.
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| Anti-Drunk campaign by TY BMM students from S K Somaiya Degree College of arts science and commerce. |
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| TY BMM students from S K Somaiya Degree College of arts science and commerce kick start Anti-Drunk Campaign |
The campus also displayed a smashed vehicle with a dummy corpse lying in front of the vehicle as a strong visual message for the campaign. One of the chief coordinating students of the campaign, Akash Shemlani for the initiative said, “As a part of a Somaiya Vidyavihar ,we have always been encouraged by our professors towards social responsibility .It has also been inculcated as a part of our dna to be responsible citizens that go beyond the confines of our class room and do our bit for the society”
This initiative is planned as a part of an on-going campaign where the students are looking at targeting major cities to reach out to the masses.
This initiative is planned as a part of an on-going campaign where the students are looking at targeting major cities to reach out to the masses.
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