DMAi’s CxO RT Series commences Amid Much Applause

Actionable insights to spell business success ; Industry seeks common metrics for social media measurement 

Vivek Bhargava, MD Iprospectcommunicate2
 in conversation with Shelly Singh,
 Director & COO, DMAi
 

New Delhi Sep 25th 2013(Sailesh Gandhi): An eclectic panel of over a dozen marketing czars participated in intense conversations at the Roundtable in Delhi on recently to scientifically learn and interpret the business impact from actionable insights derived out of Big Data & Social Media.  The session was aimed at the front runners of marketing to immerse themselves in a stimulating roundtable discussion with peers on the need of marketing conversations that drives business today.  



Deepak Shetty, VP, Moser Baer in conversation
with Shelly Singh, Director & COO, DMAi

Speaking on the occasion, Shelly Singh, CEO DMAi said “We are proud to have hosted such an eminent group. The crux from the conversation was how database of intentions (Search) could correlate with database of actions (Social) using intuitive, real time dashboards and help brands be relevant to consumers to spell business success. The leaders echoed the need for common measurement metrics.














As a next step DMAi will constitute an action group for creating findings and recommendations in the interest of the industry. With the grand success of the first one the DMAi will conduct encore of the same in Delhi & Mumbai” 





All in attendance

Commenting on the overpowering turnaround for the conference, Mr. Rajesh Kumar, Head Marketing  SAP for Indian Subcontinent stated, “It’s been a pleasure to have associated with DMAi who facilitated to evangelize the increasing importance of digital measurement. We found the roundtable a relevant platform to showcase our advanced intuitive model of social media analytics & feel empowered to have addressed such an evolved audience.” 




 

The conference was attended by several leading professionals who found discussions extremely valuable & thought provoking.

 

Speaking on the impact of the Roundtable, Mr. Shubrangshu Neogi of Religare said “Gatherings such as these are very healthy and useful to discuss and debate topical issues such as social media. I believe social media is here to stay because the consumer and the world at large has already moved in that direction and brands don’t have an option but to embrace this as a critical platform to engage with their customers . That said, I think the one issue that marketers are grappling with and should be worrying about is developing a unified view around the measurement of this media so that we can successfully make the shift from viewing social as not just good to have but a must have for business growth”    



Prasanjeet Dutta Baruah of The Oberoi Group added " It was a useful discussion with peers on understanding how different industries approach Social Media. An evolved form of the traditional 'word-of-mouth' marketing, social media helps brands engage through interactive and meaningful conversations with their consumers. What was interesting to note was the varied measures of success that different industries have derived. The need of the hour therefore is to put all these together and look at evolving a unified yet dynamic measurement of social media."



The forum was attended by Sandeep Arora- The Times Of India Group, Salil Kumar- India Today Group, Deepak Shetty-Moserbaer, Prasanjeet Dutta Baruah - The Oberoi Group, Vikas Swarnakar Case-Mate India, Samarth Saxena -Octane.in, Sunil Kumar- Indian Railway Catering and Tourism Corp., Sudeep Narayan - Volvo Auto India, Subhrangshu Neogi Religare Enterprise,Abhishek Sinha - Appllo Munich Health Insurance, Sanjay Signal- Dabur, Anupam Dixit - MTS Sistema Shyam Teleservices Limited, Sanjeev Kotnala-  Dainik Bhaskar Group, Amit Nanda- Citibank & Akash Batra - Nestle. 

Vivek Bhargava - iprospectcommunicate2 was the moderator for the session. Sandeep Pandey- Mindshare was the SME and Sandeep Nagpal from SAP was the session evangelist.

Speaking at the post event networking session Salil Kumar, CEO, Bag it Today said “It was a great event.  Social Media Analytics as a topic seemed to be most apt for the gathering. It’s incredibly important for all kinds of businesses, and people need to be learning about the importance of Social media, its impact on business, how they can leverage it. The integration of “SAP netbase” solution brought in a great perspective on how the data could be collated and used wisely”