Mumbai Sep 29th 2013(Sailesh Gandhi): Indigo Nation - the brand for the young and restless promises to deliver fast fashion for the young Indian dude who forever aspires to be IN. For whom looking hot is everything. He wants everything right here, right now. The brand Indigo Nation is about engineering change rather than embracing it.
The Besharam.IN collection, inspired by the cool, edgy, bindass look Ranbir sports in the movie, was launched during an exciting event by the Besharam man himself. Other notables present on this occasion were Shri Kishore Biyani, Managing Director – Future Lifestyle Fashion; director Abhinav Singh Kashyap; producer Himanshu Mehra and Rachna Aggarwal, the CEO of Indus League (a division of Future Lifestyle Fashion.)
The ‘Besharam.IN’ collection includes tees in bold, bright colours; shirts in multi-coloured geometrical or edgy prints; cool shackets and camouflage jackets; banana fit denims and lots more. The Besharam.IN collection is priced between Rs. 799 and Rs. 9999 and is available at all exclusive Indigo Nation stores and other large retail outlets across India, such as Pantaloons, Central and Reliance Trends. The collection is also available online at www.indigonation.com
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