SCA intends to launch on the Indian market in the coming months includeTENA

SCA invests in India

 

Mumbai  Sep 23rd 2013(Sailesh Gandhi):SCA – a leading global hygiene and forest products companieshas decided to set up a manufacturing facility for hygiene products with an investment of about SEK 150 million (around Rs 145 crore) in India. The facility is expected to commence production in 2015.

“This investment creates a solid platform for us to leverage the favorable growth opportunities that exist in the hygiene products area in India. The investment is in line with our strategy of strengthening SCA’s presence in emerging markets”, says Jan Johansson, President and CEO of SCA.

The brands that SCA intends to launch on the Indian market in the coming months includeTENA - the world leader in incontinence care,Liberobaby care, Tempo – for hand and face hygieneand Tork– the global leader in the away-from-home tissue segment.

“SCA aims to grow organically and has extensive experience in the hygiene business, which should help to provide better hygiene for the Indian consumer. The large population and the low penetration of hygiene products provide the potential for SCA’s future growth,” adds Cecilia Edebo - Vice President Consumer Goods SCA India.

Milind Pingle - Managing Director SCA indicated that it is SCA’s aim to become the preferred supplier of hygiene products in India. “In order to achieve this goal we have done thorough research of the Indian market and developed a solid plan that takes into account regional specifics as well as preferences of our target audiences,” Pingle said.