~World Health Organization links obesity with cardiovascular disease
Mumbai Sep 27th 2013(Sailesh Gandhi):Premier Wellness brand VLCC has launched a unique nationwide ‘80-90’campaign to mark World Heart Day, being observed on September 29, to sensitize people about the need for healthy lifestyles and active living to prevent heart disease.
The ‘80-90’ initiative aims at making people aware that 80/90 is the ideal diastolic blood pressure and 80-90mg per 100 ml is the ideal blood sugar level. The VLCC campaign will also highlight that 80-90mg per dl is the ideal LDL and 80/90 cm is the ideal abdominal circumference for women and men respectively. The VLCC awareness mission, moreover, will stress on the fact that 80 per minute is the optimum heart rate.
As part of the campaign, VLCC is organizing medical and health awareness camps on obesity and its impact on the heart across its nationwide chain of Slimming, Beauty & Fitness centers and also at different joggers’ parks and apartment complexes in various parts of the country. VLCC has tied up with leading doctors for the ‘80-90’initiative in order to provide expert advice on nutrition and counseling support for physical activity through the camps.
According to the Geneva-based World Heart Federation, heart disease and stroke are the world’s leading causes of death claiming 17.3 million lives each year, with the number going up. By 2030, the World Heart Federation states 23 million people will die annually from cardiovascular disease (CVD).1
Overweight and Obesity has been recognized as major factors responsible for CVD and various studies have conclusively shown a direct association between obesity and risk of CVD, especially in younger age groups. There is evidence that a weight gain of 10 kg doubles the risk of heart disease, while a weight loss of 10% significantly reduces blood pressure and cholesterol levels.
According to the World Health Organization (WHO), at least 2.8 million adults die every year on account of being overweight or obese. The WHO states that 23% of ischemic heart diseases are attributable to overweight and obesity.2
According to the WHO’s NCD Country Profiles 2011, CVD accounts for 24% of all deaths in India. The WHO identifies raised blood pressure, blood glucose and cholesterol levels, besides overweight and obesity as metabolic risk factors for all deaths through non-communicable diseases in India. The WHO points out that 9.9% of Indian males and 12.2% of Indian women are overweight. The WHO states that 1.3% of Indian males and 2.4% of Indian women are obese.3
According to the National Family Health Survey (NFHS-3) India 2005-06, coordinated by the International Institute for Population Sciences (IIPS) under the aegis of the Government of India, obesity is a growing problem among several groups of Indian women. The Survey states that obesity is more acute in urban settings, and among women who are well-educated and belonging to households with a high standard of living.4
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