Offers India’s largest jewellery and watches selection with over 27,500 products from more than 180 brands
Mumbai Sep 19th 2013(Sailesh Gandhi): Amazon.in today announced its entry into the fashion & lifestyle categories with the launch of two new stores:Fashion Jewellery and Watches. The collection on www.amazon.in featuring over 27,500 products from more than 180 brands and designers is the largest selection of fashion jewellery and watches in India – online or offline. 
“We are thrilled to offer India’s largest selection of fashion jewellery and watches in one place, and bring the Amazon experience to customers – vast selection, low prices, convenient and trustworthy shopping,” said Amit Agarwal, Vice President and Country Manager, Amazon India. “We are especially excited to start serving fashion designers and boutique stores of all sizes in India by providing them with nationwide platform to showcase their creations.” Fashion up with Amazon.in
Customers will be spoilt for choice with the Fashion Jewellery store offering more than22,000 styles and stunning designs across necklaces, earrings, rings, bracelets, jewellery sets, anklets, cufflinks and more with prices starting at Rs. 49.
The store curated in close partnership with designers, stylists and merchants allows customers to conveniently shop a broad assortment of designs by different styles including Work, casual, Party, Ethnic, Formal, and more; by collections such as Peal, Silver, and Traditional; and even by Designers. This coupled with easy to use refinements enables customers to filter through the vast selection of choices and find the perfect piece that suits their needs for any occasion, style, and price point.
Narendra Kumar, renowned Fashion Designer and Creative Head, Amazon India, who has played a key part in putting together the collection, said, “ We have been very passionate about offering an eclectic collection. Designs range from international to tribal, from spunky to ethnic from established brands to new designers and all of these at great prices. Every month we will present a special trendy collection. Check out this month’sHaute new Ethno mod look with old and colourful pieces, where East meets the west.”
The specially curated DesignerStorehosts an extensive and exclusive collection of jewelleryfrom a broad spectrum of designers; Isharya, a California based designer who mixes Hollywood chic with Indian sensibilities; ‘Valliyan’ by NityaArora, a Mumbai based designer whose pieces have a sculptural textured quality, entirely handcrafted in India, and every piece is one of a kind; Bansri, Mumbai based designer featuring international couture styles; ‘Maya’, by Rosalind Pereira, Mumbai based designer whose collection is inspired by Indian tribal designs; ‘Made by M’, by MansiChoksi, funky designer pieces using myriad of stones; ‘Dhora’ from Jaipur based designers Aavriti Jain &SiddharthDaspan, showcasing Indian Karigariwith Indian designs; ‘KarmikKabira’ by Delhi based designer VandanaDewan, blending modern architectural form with a splash of Art Deco boldness; and ‘Raya’ by Vijetha R who fuses contemporary style with traditional stone work. Designers and boutique stores of all sizes across India now have access to a national platform to showcase their creations and grow their business.
Commenting on the launch, Designer NityaArora from Valliyan said, “ Costume jewellery is relatively new for Indian market and in my 5 years of experience I have tried to reach out & educate customers. My efforts have been limited by geographical boundaries and lack of strong avenues. Amazon.inis now opening avenues and markets for me and making it easy for me to reach out to so many people which I wouldn’t have been able to do otherwise. I am excited to showcase my products here.”
With over 130 brands including established brands like Gitanjali, Peora, Diovanni, Pretty Women, Sia, Toniq and exclusive offerings from designer brands, the Fashion Jewellerystore truly offers customers with unmatched selection and convenience.
The Watches store offers the latest assortment of over5500 products from more than 50 leading brands including Casio, Timex, Titan, Fastrack, Fossil, Esprit, Tommy Hilfiger, Sonata, Citizen, Disney, Diesel, DKNY, Guess and more. The collection features watches for men, women and children, across fashion, dress, casual, sports, and classic ranges. Amazon.in also has the largest collection of sports watcheswhich include, running, outdoors, fitness and chrono sports watches. Customers will find the curated Gift Selectionespecially convenient to find the perfect gift for anyone and for all budgets.
To help customers choose from this large selection and find products as per their needs, Amazon.in provides detailed product information, options to shortlist products by styles, occasions, band materials, movement types, case shapes price, customer reviews from Amazon.com, and personalized recommendations. Customers can shop assured that all watches sold on Amazon.in come with a warranty applicable in India.
As with all purchases on Amazon.in, customers can shop with confidence and benefit from a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee. Customers will enjoy Free Delivery on all orders Fulfilled by Amazon and a noquestionsasked 30-day returns when they purchase from these stores.
With several retailers including Kamdar&Kamdar and Gitanjali using Fulfillment by Amazon, customers can enjoy the additional benefits of Cash on Delivery, delivery tracking to the doorstep, free returns pickup, and Free Delivery with no minimum value on all orders Fulfilled by Amazon.
With the launch of these two new stores customers can shop with ease and confidence on amazon.in from over nine million books, over 95,000 products from hundreds of brands, and more than 1.7 million e books from a continually growing pool of retailers and designers. Products on amazon.in range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tabletsand eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; and now Watches and Jewellery.
Amazon.in is also accessible on mobile devices allowing customers to shop anywhere.
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