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| Hitesh Sabharwal, CEO, CINEMA TV |
CINEMA TV movie channel showcases titles from its vast library, including award winning features, cult favourites, comedies and gripping drama movies.
The USP of Cinema TV is that it follows appointment viewing, which simply put is a scheduled time for different kind of movies for different target audience. The content for the channel is based on research done to gauge the interest of their target audience. They plan to expand across geographies and aim to grow into a multi-channel network. With improved quality of viewing and more variety in content, CINEMA TV is on its way to assuming a position among the top 5 GECs in the future.
“We’re seeing a robust demand for movie content channel across various regions of India and in an effort to meet the customers’ needs; CINEMA TV was specifically designed for the movie buffs, bringing out high quality catalogue of feature films directly to viewers.” Said, Hitesh Sabharwal, CEO, and CINEMA TV.
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