On World Heart Day
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| Mr. Varun Khanna, Regional Director - East and West, Fortis Healthcare with signer-composer & guitarist Lesle Lewis at the launch of 'Mumbai Ki Dhadkan’ |
Mumbai Sep 16th 2013(Sailesh Gandhi): Fortis Healthcare Limited (Fortis), one of India’s largest private healthcare chains, today dedicated the anthem Mumbai Ki Dhadkan’, to the spirit of the Mumbaikar in tackling heart disease. The anthem has been specially created for Fortis by renowned signer-composer and guitarist Leslie Lewis on the occasion of World Heart day.“Mumbai ki Dhadkan” –urges people to adopt a healthier lifestyle for a trouble free heart. The anthem will be promoted in Mumbai through several platformsand will be available for download on the microsite – www.mumbaikidhadkan.in. It will also be accessible on Saavn, Youtube and Facebook. In addition, ‘Mumbai Ki Dhadkan’CD’s will also be distributed free in colleges, gyms and clubs.
Mr. Varun Khanna, Regional Director - East and West, Fortis Healthcare said, ‘Music holds a special place in the hearts of people. We hope our musical anthem will serve as a powerful reminder for everyone to wake up to a healthy heart every day of the week. Using youth as the core of our initiative and with the help of colleges in Mumbai, we will hold awareness programs, conduct CPR training sessions and free cardiac check-up camps at all Fortis hospitals in Mumbai and Rotary Clubs over the next month. We hope our initiatives will not only motivate people to live a healthy lifestyle but will also equip them to handle emergency situations to save valuable lives.”
Notably, studies show that people though aware of heart attack as a deadly disease end up ignoring early diagnoses. More than 80% of heart attacks turn fatal because patients do not receive immediate attention following visible signs of a heart attack.This raises the importance of medical help within the “Golden Hour” or the crucial sixty minutes following the first symptom that an attack is in progress.
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