Titan Company launches SKINN range of Perfumes

The entry to redefine the highly expensive, underserved, unorganized & underpenetrated Rs. 2000 crores Perfumes market in India

MumbaiSep 16th 2013(Sailesh Gandhi):In a significant announcement today, Titan Company Limited widened its footprint in the personal lifestyle segment with the launch of the SKINN Titan range of fine fragrances. 

The launch of SKINN range of perfumes follows the recent announcement of the company’s new identity as Titan Company Limited. The selection of six scintillating perfumes bears the hallmark of Titan, with the assurance of the TATA group. The combination of the best fragrance expertise with one of India’s most trusted brands with products manufactured in France, SKINN will redefine the Indian fragrance industry with its product offering.

Speaking on the occasion of the launch, Bhaskar Bhat, Managing Director, Titan Company Limited said, “Being a leader in watches, jewellery and eyewear, Titan Company Limited is constantly evolving to suit the needs of its customers and provide them with world-class products at great prices. It was time for us to widen our footprint in the personal lifestyle categories that are currently unorganized, underserved and under penetrated. Using our in-house design and marketing expertise, wide retail footprint and the brand name Titan, we took a step to enter the fragrances market which is growing at a compounded annual growth rate (CAGR) of over 30% and has tremendous opportunities.”

He further added, “The current fragrances market in Indiais bustling with international brands and are very expensive. There is no Indian player and there is an opportunity to bring in quality and an Indian brand name in the space. Over 3 years of work has gone into the making of SKINN and it is an important part of Titan Company’s journey and we look forward to this exciting phase. SKINN will soon redefine the Indian fragrance industry like the way we transformed our watches, jewellery and eyewear businesses. We look forward to expanding this category and its offerings in the time to come.”

Gifting has been of utmost relevance with Titan watches and jewellery with their chic designs and superior finish. With the launch of luxury perfumes, SKINN equally becomes relevant for an ultimate gift or treasured self-purchase. Available at Rs. 990for 50MLand Rs. 1790 for100 ML, SKINN will be available in select World of Titan stores, Department Stores, Multi-brand outlets, lifestyle and accessory stores across the country and online.