‘Fashion trends for walls’ featuring Farhan Akhtar
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| L-R: Rajiv Rajgopal, Dir. Sales & Decorative Mrktg Paints,Akzo Nobel India,Farhan Akhtar,Brand Ambassador, Dulux Velvet Touch, Manish Bhatia,GM Mrktg,Decorative Paints,Akzo Nobel India & Creative Partner for Dulux Velvet Touch, Manish Malhotra at the unveiling of Dulux Velvet Touch’s - ‘Fashion trends for walls’ |
Mumbai Sep 18th2013(Sailesh Gandhi): Dulux, from the house of Akzo Nobel India has launched a TVC depicting the theme ‘Fashion trends for walls’ featuring the talented, multi-faceted celebrity actor, Farhan Akhtar. The new Dulux Velvet Touch TVC, featuring Farhan Akhtar celebrates the coming together of high-end fashion and home décor. Creative conception and execution of the new TVC campaign was led by Agnello Dias, co-founder and CEO, Taproot India and his team at Dentsu-Taproot (please refer to the “Annexure – TVC for Dulux Velvet Touch” for further details).
According to Farhan Akhtar, actor, director, singer and Brand Ambassador, Dulux Velvet Touch, says, “To me fashion is a lot more than clothes and cars. It can even be about the home one lives in and that’s exactly what Dulux has been doing for the past many years with its Velvet Touch range – giving homes and those who live in them, a medium to express themselves creatively and be fashionably stylish. That is one of the key reasons why I identify with Dulux Velvet Touch and I am delighted to be associated with the leading premium emulsion brand. The new collection with its versatile hues and textures has energized me to stylize my home.”
The creative treatment depicting this theme has been brought out in the 45 seconder TVC. The film brings alive the concept of fashion inspired walls by literally portraying fashion trends on the walls, that are inspired from the new Dululx Velvet Touch range.
Agnello Dias, Co-founder and Chief Creative Officer, Taproot India said, "The new idea for Dulux Velvet Touch is based on décor trends that have been inspired from the world of fashion. Visually, the TVC transports the viewer into a world of high-end fashion connecting how these trends can be relevant for our homes. To literally have a catwalk on the walls of a house is an intriguing concept and a high caliber visual effects team was involved in making it come alive.”
The TVCs will go on air from September 18th, 2013 for six weeks.
TVC details:
· Creative Agency : Dentsu Taproot
· Creative Head : Agnello Dias
· Copywriter : Agnello Dias
· VP & Client Services Director : Abhinav Kaushik
Account Planning : Narayan Devanathan, Anand Murthy & Neha Khaneja
· TVC Director : Vinod P. Vijay
· Art Director : Shanshank Tere
· Producer : Shabbir Motiwala
· Music Director : Samirudin
· TVC duration : 45 sec
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