Sonam at the launch of Filmfare all-new fashion and lifestyle avatar

Sonam Kapoor

Delhi Sep 13th 2013(Eddie Patel): The stunning Sonam Kapoor flagged off Filmfare’s new milestone ─ the all new uber-stylish Filmfare at a press conference held at Pullman Gurgaon Central Park Hotel, Delhi.

 

Sonam Kapoor

 

 

Of the 100 years of Indian cinema, Filmfare has been a keen chronicler for 60 years, constantly keeping pace with the stars and their movies and documenting the changing trends of cinema. 

 

 

 

Anupama Bhalla, Sonam Kapoor & Jitesh Pillaai,.



Sonam Kapoor

With Filmfare, people not just followed their favourite stars’ dreams, their lives, their loves – but each time felt they had known them a little better, or been a part of their lives.  

 

 

 

 

Sonam Kapoor

In the last few years, movie stars have evolved. When they are not making movies, they are at 20-20 extravaganzas, egging their favourite team on, or walking the ramp at one of the fashion capitals, or cheering their favourite speedster at a Formula One circuit, or collaborating with experts at a design studio, to launch a signature line. 

 

As their identities grow larger-than-life, their worlds intersect with those of their fans even more, making reel-relationships real. 

 

 

 

“Intimacy gets a new lifestyle address with the new Filmfare. Everything you wanted to know about fashion, food, fitness.... in a never-before perspective. In short, a ringside view of the envied lifestyles of the celebrated and the famous is in here.” said Jitesh Pillaai - Editor, Filmfare.

 

 

 

 

 

And so unravels the all-new Filmfare. 60 years seemed like the right time to reinvent ourselves.  To get the reader to experience movie stars and everything associated with them like never before.

 

 

The new Filmfare is almost like having front-row seats to exclusive parties, more-candid-than-ever pictures and exclusive heart-to-hearts with your idols. Lush photo features, star tweets, Instagram updates – you name it, it’ll all be in here. 

 

 

With dollops of hi-fashion, beauty secrets and travel itineraries that B-town likes to indulge in. We will take you to the homes of your favourite stars. To their favourite hangouts.

 

 
To their gadgets, gizmos, cars. To their unwind moments with their children. To the essence of who they are and what they do. 

 

 To sum it up in Editor Jitesh Pillaai’s  words, “Intimacy gets a new lifestyle address with the new Filmfare. Everything you wanted to know about fashion, food, fitness.... in a never-before perspective. In short, a ringside view of the envied lifestyles of the celebrated and the famous is in here.”