Mumbai Sep 16th2013(Sailesh Gandhi): A pioneer in mobile phone solutions and wireless technologies, Celkon has assigned its digital marketing duties to the leading independent digital ideas and media solutions agency FoxyMoron. This mandate will be handled by the recently opened NCR branch of FoxyMoron. This digital mandate includes the independent management of the mobile brand’s presence on social media platforms including Facebook and Twitter.Currently, Celkon caters to the growing sophisticated needs of mobile users across the world by creating a new generation of mobile phones that is quality personified, loaded with user-oriented features and powered by the latest mobile technology.
In the recent past, Celkon Mobiles has concentrated its marketing efforts towards sponsoring cricket tournaments. With the shift on to the digital platform, FoxyMoron conceptualized and recently executed the ‘Campus-O-Logy’ campaign, aimed at encouraging young college going students to enjoy their time on campus with the newly launched Campus Series smartphones A20, A60, A63. Fans are in for a treat with fun conversations and posts such as Campus Memes, Campus Tips, Campus Pedia. Basically, anything and everything to ensure a memorable campus experience. This campaign has been tailored specifically to the ever expanding and dynamic young users of the digital space.
On the decision of appointing FoxyMoron as its digital agency, Pradeep Yerraguntla, Head Digital Management, Celkon said, ‘We are happy to associate ourselves with FoxyMoron to drive all our digital communications objectives. The young, dynamic team brings extensive digital expertise that will help us meet our business needs. At the core of our marketing strategies is the need for a detailed strategic and creative alliance to take Celkon Mobiles, the brand forward to the highest level.’
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| Akshay Gurnani, Biz Head – North, FoxyMoron |
Akshay Gurnani, Business Head – North, FoxyMoron said, ‘This is a great opportunity for us to work with a brand that has a strong foot hold in the Mobile phones industry. The mobile range on offer by Celkon is a perfect combination of fashion and purpose. Our aim will be to leverage their innovative products to build conversations with young consumers as they enjoy experimenting with exciting innovative technology products. The Campus-O-Logy campaign will look to convert regular mobile users to evangelists of the Campus series by Celkon Mobile.’
The latest win adds to the growing list of clients handled by FoxyMoron which includes the L’Oreal India Group (Maybelline New York, Garnier, L’Oreal Paris, Kerastase), AXN India, McVitie’s India, Castrol India, Rajasthan Royals, SAB Miller (Foster’s, Miller High Life, Knock Out), WWM Group (Part of the Times of India Group and includes Femina, BBC Good Homes) and FCUK among many others.
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