L’ORÉAL PROFESSIONNEL PARTNERS WITH DESSANGE PARIS

~The launch of French luxury grooming brand was attended by the glitterati of Bollywood and fashion industry~

        

             



BOARD OF DIRECTORS WITH ALIA BHATT

Mumbai Sep 28th 2013(Eddie Patel): Dessange Paris -The World’s No.1 Haute Coiffure brand with a presence in 47 countries, celebrated the  launch of their  salons in Bandra today. Bollywood and style icon Alia Bhatt and Siddharth Malhotra graced the occasion to mark the launch celebration of Dessange in India. Also present at the occasion were Benjamin Dessange, Chairman, Dessange International, Levan Ramishvili, Director, Dessange Mumbai, Aseem Kaushik, Director, L’Oreal Professionel, Actress Zarine Khan, model Nina Manuel and Carol Gracias. 

ALIA BHATT AT THE LAUNCH
OF  DESSANGE SALON
IN BANDRA

 

Maintaining a long standing partnership internationally, DESSANGE Paris has been a global ambassador for L’Oréal Professionnel for many years.  In line with the pillars of the L’Oréal Professionnel brand, excellence, innovation and creativity have allowed DESSANGE to expand on an international level. Speaking on the occasion, Aseem Kaushik, Director L’Oreal Professionnel said, “We are ecstatic to be partnering with Dessange in Mumbai – our French connection stands strong! At L’Oréal Professionnel we pride ourselves on working with the world’s greatest salons and hairdressers. It is an honour to welcome Mr. Benjamin Dessange and Dessange Paris to Mumbai.”

 

NINA MANUEL AND CAROL GRACIAS
 WITH BENJAMIN DESSANGE

 The event also saw style icons Alia Bhatt and Sidharth Malhotra, alongside supermodels Nina Manuel and Carol Gracias getting a makeover at the salons. Also present for the event were international celebrity stylist Claudia Zorko and make-up artist Christopher Picault who have styled the likes of Aishwarya Rai, Brigitte Bardot, Diana Ross, Michelle Morgan, Nicole Kidman, Cindy Crawford, Kylie Minogue, Scarlett Johansson, Eva Herzogova, Katy Perry, Rihanna. They came from Paris for the occasion and had designed exclusive hair and make-up look for each of the celebrities present.

 

BENJAMIN DESSANGE WITH
ZARINE KHAN AT THE
 LAUNCH OF DESSANGE

Founded by legendary hairstylist Jacques Dessange in Paris in 1954, Dessange Paris is today, synonymous with luxury, elegance and style the world over. The brand is the official partner for Cannes Film Festival (for over 25 years) in addition to Marrakesh Film Festival, Roland Garros French Tennis Open and the US Tennis Open. Dessange Paris is headed by the charismatic Benjamin Dessange who has worked as a hairstylist himself.

At the launch, Benjamin Dessange, CEO and Chairman of Dessange International said, “I am very pleased to be here at the launch celebration of Dessange Paris in Mumbai. The Indian grooming industry is growing exponentially and we look forward to introducing this city to a state of art, global concept of beauty that combines the elegance, personality and quality. I am very pleased to see two of the country’s choicest citizens, Alia and Sidharth here today styled exclusively by Dessange Paris. I do hope that together with Dessange Paris they continue to raise the style quotient of the city.”

 

SIDDHARTH GETTING STYLED
 BY LOIC, ART DIRECTOR

The launch also saw the unveiling of their Autumn/Winter ’13 collection “Paradis Lunaire” which is characterized by deep and rich colours such as plums, purples and greys.  The hairstyle catalogue draws inspiration from the famous Louise Brooks bob and Jean Seberg short cut to up the glamour quotient this season.

Claudia gave Alia an updo with intricate detailing and elegance. The look was highly appreciated on the fashionista who looked stylish as ever. Hair bun from new collection was adopted specially for her, Alia said “Dessange Paris is a house of luxury dedicated to women's beauty. Femininity, elegance and charm truly define the world of Dessange Paris. I love the look that Claudia and Christopher have designed for me. It is a high being styled by experts who have worked with some of the most beautiful women in the world.”

 

SIDDHARTH MALHOTRA
 AT THE ALUNCH
 OF DESSANGE

Sidharth added, “The experts and stylists at Dessange are amazing. I have never been this pampered at a salon. It is very difficult to find this level of expertise in Mumbai.”Sidharth was given styling in “Jude Law” spirit and casual make-up.

 

Carol Gracias was styled in a very glamorous, chic and sensual way with the all-time classic “coiffe-decoiffe” look  and she wore the make- up look called “podium icon”.

 

Nina Manuel’s hair was done up in hair bun from the new collection “Oriental”. She looked absolutely fashionable as the look was adopted to suit the Indian sensibility.

 

Both the Dessange Paris salon and Spa’s are in sync with the global standards with state of the art equipment and have virginal white walls contrasting with soft shades of champagne, vast spaces, noble materials such as taffetas, hardwood and marble.