~ Life OK creates a stir with unique marketing campaigns for The Bachelorette India - Mere Khayalon ki Mallika ~
Mumbai Oct 3rd 2013(Sailesh Gandhi): She may have publically professed her desire for India’s most eligible bachelors; with Karan Johar and Narendra Modi being No 1 on her list. But Mallika has no qualms admitting that ‘maybe sometimes things just don’t swing your way!’
Mumbai Oct 3rd 2013(Sailesh Gandhi): She may have publically professed her desire for India’s most eligible bachelors; with Karan Johar and Narendra Modi being No 1 on her list. But Mallika has no qualms admitting that ‘maybe sometimes things just don’t swing your way!’ Known for wearing her heart on her sleeve, Bollywood’s sexy siren is definitely not shying away from making headlines in Life OK’s The Bachelorette India – Mere Khayalon ki Mallika. “India has only 3 most desirable single people – Narendra Modi, Rahul Gandhi and Me!” quips Mallika.
When it comes to choosing the right man for herself, Mallika is leaving no stone unturned. After choosing the 30 most desirable men from over 1,27,000 entries, she is all set to take the television world by storm as the reality TV series premiers on Life OK, starting 7th October, every Monday to Friday at 9:30pm.
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| Mallika Sherawat- Life OK show The Bachelorette India |
Speaking at the launch of the reality dating series, Mallika Sherawat said, “I’ve finally met my suitors. All of whom are willing to move the moon and the stars for me. All I’m looking for is honesty, integrity and genuine affection, and of course, a good sense of humor. These dashing men have declared a war of love to impress me. They might not all be affluent, but they should be surely successful in their own right. More importantly, they are willing to accept me for who I am. Ultimately, it’s a battle that will separate the men from the boys.”
Commenting on the series, Ajit Thakur, General Manager, Life OK said, “In this year, Life OK has stayed true to its promise of delivering quality finite series’, which primarily focus on innovation and disruption. After a series of fiction show launches, we felt the time was right to launch a reality TV series. I feel the moment has arrived for something as clutter breaking as The Bachelorette India – Mere Khayalon ki Mallika, which takes entertainment to another level. We’re confident the series will further strengthen our position in the Hindi General Entertainment space.”
Commenting on the series, Ajit Thakur, General Manager, Life OK said, “In this year, Life OK has stayed true to its promise of delivering quality finite series’, which primarily focus on innovation and disruption. After a series of fiction show launches, we felt the time was right to launch a reality TV series. I feel the moment has arrived for something as clutter breaking as The Bachelorette India – Mere Khayalon ki Mallika, which takes entertainment to another level. We’re confident the series will further strengthen our position in the Hindi General Entertainment space.”
Bringing to life some of the best and worst tales of Love, the series will showcase Rohit Roy as not just a Host but also as Mallika’s confidante in her journey. The Bachelorette India – Mere Khayalon ki Mallika opens at the majestic City Palace, Udaipur. Lit by over 5000 candles, the heritage structure comes to life as Mallika starts her rendezvous with her 30 suitors. It is said that the first impression is the last impression. Wonder how these boys will fare as the first task at hand is to present Mallika with a little token of their affection. As bachelors line up to impress Mallika, some shocking moments are sure to come to light.
37-year old Bivas Biswas, an NRI, presents an iPad to Mallika, with a unique message on it; a message from his 13-year old son. Adding the fun element on the set is the carefree Punjabi boy Jashn Singh Kohli who gifts Mallika a can of ‘shuddh desighee’ and revives the Haryanvi connect. The shocker of the day has to be the entry of 63-year old Prof. Sudarshan Batra, who also happens to be Mallika’s professor from her college days, as he introduces himself as one of the contenders of the show. But the most unique gift comes from the boy next door, Manu Panjabi, who gets Mallika a cute, innocent, absolutely lovely lamb!
As if this isn’t enough, the first day of romance is packed with a dose of obsession too... Bikramjit, a young boy from Chandigarh, decides to present Mallika his blood, as a token of love.
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| Mallika Sherawat and Rohit Roy at the launch of Life OK's The Bachelorette India |
In a moment of heated passion, Bikramjit takes a carving knife and etches Mallika’s name on his arm. A disturbed Mallika’s reaction to this, “I was shocked to see something like this. He actually engraved my name on his hand. It’s just wrong. Love shouldn’t be about obsession. It should be about sharing a unique bond.”
Taking this show to greater heights, Life OK has designed various unique marketing activities for the show. Along with extensive outdoor advertising and promotional trailers across networks, the channel has undertaken onground activations in over 28 cities. Also, keeping with the theme of the show, colleges across key metros will celebrate 'Rose Day' as a prelude to the show. The digital platform has also been extensively used for the campaign with special Tabs, games and apps on Facebook and video leaks on Youtube. A Google hangout with Mallika Sherawat on 7th October is also in the pipelline.
Said Pratik Seal, Head of Marketing, Life OK, "We have used various below and above the line marketing activities to up the scale of the show. Life OK has constantly strived for disruption and I'm sure that audiences will appreciate our efforts"
Anu Malikhas composed the title track, sung by none other than his daughter Anmol Malik. Legendary choreographer Saroj Khan has instructed the lovely jalebi bai for a special dance sequence while film maker Govind Menon will be a guide to Mallika, on this journey to find her soul mate. International producers, writers and even stylists are on board to make this property the most sought after reality TV series. Produced by SOL Productions, the show fulfills Life OK’s promise of adding Indian flavour to the much awaited reality series!
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| Mallika Sherawat - Life OK show The Bachelorette India with a Bakri contestant had gifted |
Catch Mallika Sherawat on Google hangout on 7th Oct, 3pm. Along with Tanmay Bhat, Rohn Joshi & G. Khamba
Like us on https://www.facebook.com/lifeok
Follow us on https://twitter.com/LifeOKTV & Tweet with #BacheloretteIndia & #MeetMallikaTonight
Download The Bachelorette India Mobile App from your Google app store now.
~Join Mallika Sherawat in her search of finding her Love Story on The Bachelorette India – Mere Khayalon ki Mallika on Life OK, starting 7th October, every Monday to Friday at 9.30pm~
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